Crafting an Anti-Capitalist Sales Page: A Step-by-Step Guide with My Free Worksheet

If you’ve ever felt icky about writing sales copy, you’re not alone. Many of us—especially those building anti-capitalist businesses—struggle to balance promoting our work with staying true to our values. The good news? It is possible to create a sales page that feels ethical, transparent, and aligned with anti-oppressive principles.

That’s why I created the Blueprint for Crafting an Ethical, Anti-Oppressive Sales Page, a free worksheet to help you write people-centered copy without falling into the traps of exploitative marketing. In this post, I’ll walk you through the worksheet and show you how to use it to craft a sales page that truly reflects your anti-capitalist business values.

Why Your Sales Page Matters in an Anti-Capitalist Business

Your sales page isn’t just about selling—it’s about inviting people into a relationship with your work. Traditional capitalist marketing relies on manipulation, scarcity, and pressure to drive sales, but as an anti-capitalist business coach, I’m here to tell you: there’s a better way.

An ethical sales page centers transparency, inclusivity, and respect. It’s an opportunity to:

• Build trust with your audience by being honest about what you’re offering.
• Align your sales practices with your values.
• Create space for people to make informed decisions without feeling pressured.

Let’s break down how the worksheet can help you do just that.

How to Use the Anti-Capitalist Sales Page Blueprint

This worksheet is designed to guide you through creating a people-first sales page, one section at a time. Here’s how it works:

1. Header: Set the Tone

The header is the first thing people see, so it needs to be clear, inviting, and free of overhyped claims.

• Prompt: What are you offering, and how does it support your audience?
• Example: Instead of “The Only Tool You Need!” → Try: “Helping you find clarity and ease, one step at a time.”

The goal here is to make your audience feel seen and welcomed.

2. Introduction: Lead with Values

The introduction explains why your product or service exists and the problem it addresses. This is where your anti-capitalist ethos can shine.

• Prompt: Why did you create this offering, and how does it reflect your values?
• Example: Instead of “This product is a game-changer!” → Try: “Our aim is to provide tools that help you make sustainable changes at your own pace.”

Show your audience the care and thoughtfulness behind your work.

3. Features and Benefits: Be Honest

Traditional marketing overpromises and underdelivers. Instead, focus on realistic benefits.

• Prompt: How do the features of your product or service support your audience’s goals?
• Example: Instead of “Guaranteed to change your life!” → Try: “Created to bring you closer to [specific goal] with each use.”

Being transparent about what you offer builds trust and sets clear expectations.

4. Inclusive Testimonials: Reflect Real Experiences

Testimonials are powerful, but they should also be authentic and inclusive.

• Prompt: Do your testimonials reflect diverse experiences and avoid stereotypes?
• Example: “This tool made my busy days easier without adding pressure” feels more grounded than “It changed my life!”

Highlight a range of stories that resonate with different backgrounds.

5. Pricing Transparency: No Games

Anti-capitalist business practices mean being upfront about costs—no hidden fees, no misleading discounts.

• Prompt: Can you offer sliding scales or payment plans?
• Example: Instead of “Special deal only for today!” → Try: “Our price is $X; we believe in fair pricing year-round.”

6. Call to Action: Keep It Gentle

Your CTA (Call to Action) should invite, not pressure, your audience to take the next step.

• Prompt: How can you make your CTA welcoming?
• Example: Instead of “Don’t miss out—buy now!” → Try: “When you’re ready, we’re here to welcome you to our community.”

Download the Blueprint and Start Today

The Blueprint for Crafting an Ethical, Anti-Oppressive Sales Page is your guide to building a sales page that feels as good to write as it does to read. Whether you’re launching a new offer or updating an old one, this worksheet will help you create something that reflects your anti-capitalist business values.

👉 Download the Free Sales Page Worksheet Here

Anti-Capitalist Business Coaching: Let’s Build Together

As an anti-capitalist business coach, I’m here to help you navigate the complexities of building a values-driven business. If you’re ready to create ethical, effective sales strategies without compromising your beliefs, let’s connect!

• Follow me on Instagram for daily tips on anti-capitalist business.
• Watch my class on Marketing Without Social Media.
• Apply for my Made 4 More coaching container to take your business to the next level.

Together, we can create a post-capitalist business model that centers people and the planet over profit.